Why smoking is not an easy thing to quit is a topic well discussed regularly. Professor and researcher Robert West has spent a lifetime finding and now he shares all and also advices die-hard smokers.
West heads a team of researchers at the University College London. He is a professor there of Health Psychology and Director of Tobacco Studies at Cancer Research UK’s Health Behaviour Research Centre. He is also the co-director of the NHS Centre for Smoking Cessation and board member of QUIT.
He said there is lots of stuff of different websites that talk about how to help quit smoking, but smokers don’t get the real story and the best ways to stop the habit. He discussed about electronic cigarettes, professional support, nicotine replacement therapy and few more in helping someone forgo the fags.
West has written a new book The SmokeFree Formula: A Revolutionary Way to Stop Smoking Now. In the book he has mentioned the ingredients that contribute to someone stopping and advices to combine these ingredients into a personalized formula.
The motto of his book is “I guide – you decide.”
West said the nicotine does not work like it is thought of as the chemistry of brain has been changed over years of smoking and it creates powerful urges to smoke. Every puff hits brain part and crates association between the drug and action.
West also said in his book one must give up smoking in mid-thirties, but however quitting early is always good for health. After mid-thirties one loses an average of six hours of life by smoking every day.